Erik Ernst asked the question is Microsoft's rebranding to Dynamics NAV killing Navision? He provides some Google trends data to support the argument. He also provides comparisons for the other renamed Dynamics produc,s, including Dynamics GP, showing a generally declining search trend for effectively all of the products. I'm not sure how compelling this argument is. In the case of Great Plains, searching for "Great Plains" will provide a lot of hits that aren't software related. I actually think GP is a pretty good middle ground identifier since it was routinely called that when it was Great Plains. Also, more folks may know that they are Microsoft products and don't need Google to tell them where to get more information.
So what do you think? Read Erik's article and tell me if you prefer Dynamics GP or Dynamics Great Plains ('cause the Dynamics part isn't going away any time soon.) Also, do you think the name change hurts or helps the brand?
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