Martin at the eOne Dynamics GP and CRM blog looks at BI and asks Business Intelligence - Who Cares?
I think the number of people interest in BI is higher than his 2% estimate. Based on the interest we’re seeing in Analysis Cubes and Excel Reports the key to BI seems to be accessibility and ease of use. I expect PowerPivot and Excel 2010 to make BI even more accessible over the next year.